Asia Pacific CEOs Increasingly Brand & Social Media Aware

Chief Executive Officers in Asia Pacific corporations are found to be more aware of brands, and more likely to respond to social media inputs in their respective businesses. This is based on a study from MEC and CNBC from a survey among 32 CEOs in multinational corporations across ChinaHong KongIndiaand Singapore.

(Photo credit: Shutterstock)

As these top-level executives are utilizing technology more intensively for information aggregation and time management, CEOs are now willing to take direct control of their own access to communications, business performance and industry news, instead of relying to their personal assistants.

CEOs are often thought to be unreachable, and only accessible through their assistants or secretaries. The average senior business leader frequently “maintains distance” from their business environments to retain their influence, perspective and control.

However, CEOs are now found to actually be more accessible, due to the use of Business-to-Business (B2B) social media as an important tool for company positioning. Only a few APAC executives are identified using the platform for external communications, though — a contrast to their western counterparts.

Jon Wright, MEC Asia Pacific Head of Analytics and Insight, said that the networks are not exactly an effective way of communicating with CEOs due to the “probability of losing control in their communication structures.”

But, they allow internal conversations, in order to help get employees heard. This leads to better transparency within an organization.

Moreover, CEOs are found to be more open to the influence of business contacts when it comes to products and services, such as hotels, airlines, clothing brands and technology. CEOs surveyed said they listen to recommendations from respected media outlets. This is seen as an opportunity for B2B networks to partner with media brands to provide relevant, valuable and timely content.

Still, remains to be the preferred method of communication. A special mention went to Apple for its ethos and CEO achievements as a brand as well as a business principal. The key idea here is that business leaders respond to a new, clear and actionable information at an appropriate time through an appropriate channel.

Wright continues that CEOs are humans, too. “In many ways technology has made them more similar to the everyday person. Brands need to ensure that valuable content is provided that fits in with CEOs’ requirements, and it needs to be effectively ‘liquid’ in order to be accessible via any device.”

As published in TechWireAsia: http://www.techwireasia.com/3534/asia-pacific-ceos-increasingly-brand-social-media-aware/

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Cair dan Sosialnya Pendidikan 2.0


Ilustrasi (infovark)

Jakarta – Jika selama ini jejaring sosial selalu diidentikkan dengan sesuatu yang ‘cair’, ‘bebas’, ‘tanpa aturan’ dan juga ‘tidak serius’, sebenarnya sebagaimana sifat dan karakteristik media pada umumnya dan media konvensional pada khususnya, ia bisa digunakan untuk kebutuhan dan tujuan apa saja. Termasuk untuk lingkungan dan sektor yang ‘serius’. Salah satunya adalah pendidikan.

Pendayagunaan media digital di dunia pendidikan dalam beberapa tahun terakhir terutama sejak melesatnya jejaring sosial cukup intensif dengan tingkat pertumbuhan pengguna dan penggunaan dalam kadar yang wajar.

Ada beberapa pendekatan yang digunakan untuk memanfaatkan media ini: menggunakan layanan yang sudah ada (mass services) atau menggunakan layanan yang bisa disesuaikan dengan keinginan dan kebutuhan pengguna (customized services). Implementasi pendekatan kedua menggunakan platform terintegrasi dan disediakan oleh penyedia layanan.

Saat ini ada berbagai jenis media sosial mulai dari blog, jejaring sosial (Facebook, Path, Pinterest), widget, podcast, wiki, forum, mailing list, sampai dengan social bookmarking dan dalam berbagai kanal: email, newsletter, situs web, kalendar dan lainnya.

Sebagai ilustrasi, materi pelajaran berbentuk presentasi bisa diunggah ke SlideShare untuk kemudian ditampilkan di situs web pengajar yang bersangkutan. Yang belajar bisa memberikan komentar, sanggahan, maupun pertanyaan langsung di media tersebut.

Praktek penggunaan jenis dan kanal di atas sudah berlangsung sejak lama jauh sebelum istilah jejaring sosial populer di telinga kita dan dengan data bahwa 90% pengguna internet merupakan pengguna media sosial maka sebagian besar pembaca semestinya sudah familiar dengan mass services. Oleh karenanya jenis layanan tersebut tidak akan dibahas lebih jauh pada artikel ini.

Peran mereka adalah menghubungkan para aktor dan pelaku dalam aktivitas belajar mengajar dan didik medidik yaitu pendidik (guru, pengajar, dosen), yang dididik (siswa, murid, pelajar, mahasiswa), jajaran pada struktur organisasi (Kepala Sekolah, Rektorat, Dekanat, Kepala Jurusan dan sebagainya) serta pihak terkait lainnya bahkan sampai dengan calon siswa/mahasiswa baru.

Tujuannya adalah meningkatkan intensitas aktivitas akademik maupun non-akademik di lingkungan institusi pendidikan tersebut, mempererat hubungan antar civitas akademika, membuat proses pembelajaran menjadi bercita rasa lebih sosial dan playful serta meningkatkan kualitas belajar mengajar dan sumber daya manusia yang terlibat di dalamnya.

Penentuan layanan dan platform apa yang digunakan kembali lagi tergantung dari perilaku dan kebutuhan pengguna serta tujuan penggunaan disesuaikan dengan karakteristik media dan kanal yang tersedia.

Apabila ingin digunakan secara strategis dan berkelanjutan, tentunya diperlukan cetak biru oleh institusi pendidikan bersangkutan. Disinilah layanan dengan platform terintegrasi seperti Classroom 2.0, Edmodo, Edutopia, Diipo and Everloop hadir dan akan diperlukan.

Berkembang pesatnya ‘EDUFINDME’ ditanggapi banyak pihak sebagai babak baru kebangkitan jejaring sosial jenis ini. Walaupun baru berdiri 700 sekolah dan universitas sudah bergabung.

Diterjemahkan ke dalam 20 bahasa dan diluncurkan di 12 negara termasuk Eropa, Amerika Serikat dan Amerika Selatan, sebentar lagi layanan ini akan hadir di kawasan Asia.

Di era Pendidikan 2.0 dimana pendidikan bertali-temali dengan jejaring sosial, kita akan lebih sering menjumpai siswa asyik mengeksplorasi piramida mesir dengan Google Maps, mengunjungi Candi Borobudur lewat Google Earth dan dosen menuliskan artikel serta mengugahnya ke situs wiki. Kesemuanya dilakukan menggunakan komputer ataupun perangkat bergerak.

Dalam penelitian National School Boards Association, mereka menemukan adanya peningkatan tajam atas aktivitas menulis dan kreatif para pelajar di jejaring sosial maupun sebagai dampak positif penggunaan jejaring tersebut.

Sementara itu laporan dari Young Adult Library Services Association juga melansir hal senada. Jejaring Sosial membuat para remaja menemukan caranya sendiri untuk meningkatkan kemampuan membaca dan menulis mereka masing – masing.

Beberapa pemandangan ini akan menjadi semakin sering dijumpai di hari- ari ke depan. Semakin banyaknya ketersediaan buku elektronik bermutu untuk diunduh secara gratis, penggunaan tablet untuk membuat catatan perkuliahan, pemanfaatan perangkat bergerak untuk mendengarkan podcast berisi materi kuliah, pendayagunaan situs crowdsourcing untuk penggalangan dana aktivitas kampus, meningkatnya partisipasi pelajar di komunitas online.

Dan kesemuanya dilakukan tanpa terikat sekat ruang kelas serta waktu dimulai dan berakhirnya mata pelajaran.

Sebagaimana diterbitkan di DetikINET: http://inet.detik.com/read/2012/06/19/100915/1944727/398/cair-dan-sosialnya-pendidikan-20

Asians in the American Workplace: Breaking Through the “Bamboo Ceiling”

In the late 1990′s, I read a story about how both Asians and Asian-Americans facing the so-called “Bamboo Ceiling” effect when working for big American corporations. The term was introduced by leadership strategist and executive coach Jane Hyun in her bookBreaking the Bamboo Ceiling: Career Strategies for Asians, as a combination of individual, cultural, and organizational factors that impede Asian Americans’ career paths inside the organizations. The research was based on hundreds of interviews with Fortune 500 executives, as well as Hyun’s own insights from her corporate consulting practice.

Are Asian Americans under-represented in corporate America? The concept of the so-called bamboo ceiling says it’s a problem with perception and a preconceived notion that Asians are super-smart, but lacking in social skills. (Photo credit: Shutterstock)

Rajat K Gupta was such an example of how someone of our ethnic origin could break through the barriers to get on top. At that time, he was just trusted by McKinsey & Company to become their Managing Director, and it made him the first Indian-born CEO of a U.S. multinational corporation.

After nine years of service in the consulting powerhouse company, and retiring four years afterward, the IIT Delhi and Harvard Business School graduate held numerous strategic positions in Goldman Sachs, Procter and Gamble, American Airlines, The Gates Foundation, The Global Fund and the International Chamber of Commerce.

This is a feat that’s not too common with Asian Americans or Americans of Asian descent.

Fast forward to 2012, a recent survey from Asia Pacific American Research indicates the same situation. It still happens until now, with Asian Americans feeling an odd mixture of loyalty and a sense of belonging in their respective organizations.

Now we have Andrea Jung as CEO of Avon Products and Vikram Pandit as Citigroup Chief but only eight Fortune 500 CEOs are acknowledged as Asians. Even so, 83% of Asian Americans say they are loyal to their organizations, although only 49% feel they belong, as revealed by Asia Society Senior Advisor Jonathan Saw.

The question is why it still happens.

Graduating from prestigious educational institutions — especially Ivy League universities — and quickly getting good jobs are everyone’s dream. From 5% of U.S. residents identifying themselves as Asian, only less than 2% of Asian Americans hold executive jobs at Fortune 500 companies, according to research by Work-Life Policy. The figure is higher for Ivy League college graduates identifying themselves as Asian or Asian American at 16%. Thirty-five percent of students at MIT or Stanford identified as Asian or Asian American.

Achievers, but Still Outsiders

But we rarely see those high-achieving Asian Americans in senior leadership positions, which makes the fastest growing minority in the States feel marginalized. This has been acknowledged as a major reason why Asian Americans don’t have such a strong sense of belonging in the workplace.

In a 2011 interview, Hyun related this phenomenon with eastern values.

In an organization, you do need to understand how to promote yourself in a graceful way to get ahead and to let people know what you’re doing. And I think if you talk to most of the Asian individuals who are working in these organizations, most of them are uncomfortable with that because they didn’t grow up with that as something that was valued, the idea that you can actually boast about your accomplishments and talk about what you’ve done and really, you know, pitch yourself in a pretty open way.

There is a perception that Asian Americans are great workers, but not too great with relationships, which is crucial to building a career in senior management, says Saw.

Asian Americans are always seen as great doers, which is great, but it only gets you to middle management. At that critical juncture between middle manager and senior management, where relationships matter more than what you do, those perceptions matter.

There is also the problem with Asians being stereotyped as being clever, geeks or even nerds. Asians are often portrayed as very serious, rigid and unsocial, which is a veryun-American way of life. Even the media stereotype Asians to be doctors, programmers or pursuing other serious roles or jobs.

Stereotypes

Actor Sendhil Ramamurthy, who has appeared in Grey’s AnatomyHeroes, andCSI: Miami, says there is a strong tendency for TV and film studios to typecast. ”Asians play certain characters. They play the doctor, or they play the smart guy. That’s very much still the case. I don’t know what it takes to change that, otherwise I’d be doing it.”

The situation applies to a total population of 17.3 million Asian Americans, regardless of which countries their parents are from. This is only one-third of the current Hispanic population, which usually gets more attention. However, Asians are considered to be more tech-savvy than the total population in general.

Eighty percent have broadband internet at home, which is higher than overall population of 60%. Meanwhile, 74% have their own laptops, against 52%. Eighty-seven percent of Asian Americans go online everyday compared to 73% of the general population.

It takes two to tango. Asian Americans need to pitch and promote themselves in an elegant way to improve others’ perception of our race.  It might take some time, though. Until then, this mindset — both Asian Americans’ and the rest of the world — might keep the bamboo ceiling difficult to breach.

As published in TechWireAsia: http://www.techwireasia.com/3397/asians-in-the-american-workplace-breaking-through-the-bamboo-ceiling/